Sellie
Original Task:
​
Create a new platform that you can enable homeowners and buyers to list and buy homes completely online without any realtors and or agencies
Team Project - MICA UX Design M.P.S
Scope: 8 weeks
Role: UX Designer, UX Researcher, and Project Manager
-worked with 2 other team mates
Tools: Figma, Google Docs, Google Sheets, Google Slides, miro
Solution:
Realtors are invaluable in the house buying process and the buyers need someone that they can trust.
Create a digital platform that ensures a safe environment for buying or selling a home, allowing for transparency into the process from all sides. A website that pairs every client with a realtor, outlines the many complicated processes, and allows for the constant tracking of progress from a centralized dashboard.
What is Sellie?
Sellie is a website that reduces the stress of home buying and selling by allowing users to complete almost everything online with the oversight of a Sellie-certified realtor. Sellie makes the process feel more personal, and expedites the process on both sides of the negotiating table.
Problem Statements
Realtors
The knowledge and expertise that a realtor brings to the buying and selling process is invaluable. But managing the process for several different clients at once can become cumbersome - between document management, project planning, and client communication, it is easy to see why things fall through the cracks, especially with a larger client base.
Buyers & Sellers
With an increasingly competitive real estate market, buyers and sellers are often overlooked. They need a central place to communicate with their real estate agent and receive real-time status updates for every aspect of the process. Without the knowledge of a real estate agent, sellers would be unsure of how to price their property, and buyers would lose out to more competitive bids.
Research
Competitive Analysis
Survey / Interview
14
total participants
A survey and one-on-one interviews were conducted with individuals who were/are Buyer + Sellers to understand the significant issues experienced when dealing with the home buying and selling process
Buyer
Seller
Key Takeaways
01. industry knowledge
Realtors are a vital important part of the buying and selling process
02. Simplify
Everyone would like the process of buying or selling to be simplified
03. Virtual Format
Everyone is open to doing some if not most of the process online
Personas
Ideation
Sketches
Brainstormed features and screens we wanted to include in the final product
User Flows
Diagrammed the most common path for the 3 user types: Buyers, Sellers, Realtors
Branding
Moodboard
Buyer
Demographics:
-
Age: 30 - 40
-
Location: Florida
-
Married
-
Worked at the same company for 10 years
Goals:
-
Find a house big enough to start a family
-
Wants a house close to work
-
Wants a backyard for future kids to play in
Needs:
-
Room to grow
-
Yard
-
Pet Friendly
"
We want a quiet place where we can have fun with neighbours and build our family
Seller
Demographics:
-
Age: 50 - 60
-
Location: Florida
-
Married
-
Empty Nesters
Goals:
-
Wants to downsize since kids have left home
-
Wants to be able to pay off mortgage with sale
-
Sell house before the holiday season
Needs:
-
Ocean View
-
Garden
-
Security
"
We would love a smaller place that
is relaxing and has more space for
our hobbies
Design
Buyer flow
This flow illustrates the process of searching for a property, discovering more information, scheduling a tour, and placing a bid on a house from the buyer’s perspective.
Seller Flow
This flow walks through the process of viewing your realtor’s team and contacting your realtor through the user’s portal.
Usability Testing
The complete prototype was User tested over zoom by the buyer and seller audience for product viability.
4
buyer participants
Initial Setup & Onboarding
Realtor Match
Explore Dashboard
Choose and Bid on a Property
3
seller participants
Initial Setup & Onboarding
Realtor Match
Contact Realtor from Dashboard
Build Listing
Results
01. Clarify Language
Ensure that all language makes sense to all users in all flows
02. Explain Realtor's Role
Identify and explain what parts of the process pertains to the realtor versus buyer/seller
03. Increase Trustworthiness
Compare features of product to competitors in order to place product in market
Next Steps
Interview realtors and test product viability among that user group
Increase security levels and add legal language
Finishing building out portal
Create realtor back end (different way of accessing the site)
Add tooltip walkthrough
Market toward Realtor’s to use with new/existing clients