Sprinklr Community
Ask:
Redesign the Sprinklr Community website to have a better experience, include gamification, and align to Sprinklr's branding
Scope: Q1-Q2 2024
Role: Lead Product Designer
Collaborated with: Design manager, Community Manager, Product Manager, Developers
Tool: Figma
Goal:
A cohesive + engaging community website for Sprinklr users to connect.
What changed?
Branding --> aligned to Sprinklr's gradient and color branding
Stats --> Taken inspiration from Reddit, showing stats on how many community posts, likes, and users are signed up along with the users that are online now
Hierarchy --> Content was placed to better align with the purpose of community
Conversations list --> Divided into trending and recents, with added metadata and tags along with an AI summary of the conversation article so it is clear what each post is about
Leaderboard --> Introduced gamification through a leaderboard rank with badges the user can earn from engaging with others
Purpose of Sprinklr Community
It's more than a forum, Sprinklr Community is a centralized space for Sprinklr users to connect with peers, exchange knowledge, discover best practices, and deepen their expertise through discussions, resources, events, and learning opportunities.
Impact
Since Launch
200%
increase in new users
125.7%
increase in published conversation pages
300%
increase in returning Users
(data taken from internal Power BI report)
Design System
To ensure all new page designs were consistent, as I created new pages I made sure to consolidate patterns, components, and variants in a simple design system to use as a source of truth and starting off point for all pages
Reflection
I thoroughly enjoyed working on this redesign from beginning to end -- I found it very fun to be able to not conform to our usual Sprinklr design system & patterns where I was able to use my creativity and knowledge of UX design fully.
Unfortunately the design QA I performed once the community site launched yielded several discrepancies. While some priority items were addressed, there are still outlying issues that continue to get ignored due to external issues.
Opportunities
Revisit redesigned pages now that it has been launched
Work with dev team to address the bugs on the site
Conduct user research on changes they would like to see or new features they would like added to the site